There are 29 billion reasons you should care about the DIY industry.
No, that’s not Etsy’s page views over the course of a year (close, that would be 18 billion). It’s the estimated market size of the crafting industry. For greater context, more than half of U.S. households claim to engage in at least one crafting activity each year, which spans everything from woodworking and jewelry making to paper crafts and home décor. It’s safe to say that DIY is a creative outlet shared by many people.
So, after sitting at around $14 billion in 2001, what has caused this industry to more than double its market size in a little over a decade? The easy answer is to point to the recent economic challenges, which have motivated people to add handmade items to their lives in greater amounts, up-cycling or personalizing things they may have bought from a store…
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