Back in high school, did you ever pass a note that said, “Will you go out with me,” followed by one checkbox for “yes” and another checkbox for “no.” That’s pretty much how popular mobile dating app Tinder works, via a super-simple glanceable UI. Tinder CEO Sean Rad explained the inspiration behind the app’s design at Gigaom’s Roadmap conference.
In developing the app, Rad thought back to when it seemed like matchmaking was at its simplest:
The answer lies… in this experience you have in high school or elementary school, which is, your friend comes and tells you that your crush also has a crush on you. And that moment of that double opt-in – you’re interested in her, she’s interested in you, and that signal has been exposed – creates this trust, and the strength that allows you to sort of go out there and pursue that relationship.
View original post 3,231 more words