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Twitter gets into the coupon business to woo advertisers

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Gigaom

You can now get discounts to physical stores simply by surfing Twitter.

The company has introduced “Twitter Offers,” which allow any retailer to turn a promoted post into a coupon. Once a Twitter user adds their credit card information to the application, they can click a promoted offer post and the discount will be linked to their card.

When they go to buy the product at the physical store, the markdown will automatically be deducted at checkout if they use the same credit card: no physical coupon necessary.

Coupons may not sound like the sexiest endeavor, but this is a substantial step for Twitter in the world of commerce. It’s a tool to woo retailers, the second in its arsenal after the recently introduced buy button, which allows Twitter users to purchase a retail product from a promoted post without ever leaving the application.

As Twitter mentioned in the blog post, the…

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October 31 is National Caramel Apple Day

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Fantastic !

Foodimentary - National Food Holidays

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Here are today’s five thing to know about Caramel Apple:

  1. Candy Apples were first introduced in Arabian cuisine. The reason was that fruit was candied to preserve it.
  2. Americans have over the years turned that practice into gigantic apples covered everything from red candy and caramel to chocolate, peanuts, popcorn, and more chocolate.
  3. Soldiers in World War I were slanged “toffee apples”  Candy Apples are popular all over the world.
  4. China vendors sell them on bicycle, England celebrates Guy Fawkes Day with caramel apples on November 5.
  5. Everything from a Kool-Aid flavor to a nail-polish shade has been named candy apple red.

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Today’s Pinterest Board : Foodimentary

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Today’s Food History

  • 1826 Noah Cushing was issued a patent for a threshing and winnowing machine.
  • 1831 Carl von Voit was born. German physiologist whose work on metabolism helped establish modern nutritional science.
  • 1888 Scottish inventor John Boyd Dunlop was issued…

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Food

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